Apple Inc History - 4725 Words

History Apple computer was founded on April 1st, 1976 by Steven Jobs, Steven Wozniak, and Ronald Wayne. Prior to the Apple’s beginnings,Jobs had worked at Hewlett-Packard and the video game company Atari Inc. Wozniak also worked at HP where the two first met in 1972. It was Jobs who told his future partner about his idea of personal computers. The two began their journey in 1975 while working on the Apple I in Job’s bedroom. Wozniak later admitted that the project was more of a hobby than a business venture at first. In Apple Confidential; The Definite History of the World’s Most Colorful Company he said â€Å"it never crossed my mind to sell computers. It was Steve who said, ’Let’s hold them in the air and sell a few.’†Along the way they had†¦show more content†¦The project was hard to sell because of its ridiculous price, slow speed, and formidable competition in IBM and Xerox. â€Å"No! No! It’ll never work† were the words from Steve Jobs mouth about the Macintosh. At the onset of production of the Mac, Jobs was completely against it and its leader Jef Raskin. He wasn’t only alone, the board at Apple nearly scrapped the project in 1980 to focus on completion of the Apple III and rising costs of the Lisa project. Jobs finally got on board with the project in 1981. As soon as he got on board he clashed with Raskin on nearly everything about that Mac including the costs. Raskin wanted Apple to sell the Mac for $500, extremely cheap at the time. Jobs on the other hand was constantly trying to improve the computers speed but increased cost. There were constant trade-offs between price and speed. Raskin finally had enough of jobs, which led to his resignation in 1982. Apple began getting worried about the project because of IBM’s release of their own personal computer. But finally after 78 million in development costs and two years behind schedule, the Macintosh was released in January 1984 selling for $2,500 five times the amount Raskin originally thought he could sell the Mac for. After a successful initial distribution of the product, sales fell dramatically selling only 20,000 a month while they were building nearly 100,000 during some months. Prior to the release of the MacintoshShow MoreRelatedHistory Of Apple Inc.1427 Words   |  6 PagesHistory of Apple Apple Inc., formerly Apple Computer, Inc., was founded on April 1, 1976 by Steve Jobs and Steve Wozniak, who vision was to change the way people viewed computers. Jobs and Wozniak both college dropouts wanted to make computers user friendly and small enough that the consumers can have them in their homes or offices. The two incorporated the company on January 3, 1977 in Cupertino, California. Apple I started out in Jobs’ garage, him and Wozniak sold them without a monitor, keyboardRead MoreA Brief History of Apple Inc1441 Words   |  6 PagesBackground: A brief history of the organization â€Å"Apple Inc. founded by Steve Jobs and Steve Wozniak was incorporated on January 3, 1977 and its central corporation resides in Cupertino, California† (Apple Inc., 2014). Apple is a world-wide organization that is known for programming, designing, developing, creating and selling consumer electronics. The company is mainly known for their Macintosh line of computers, Mac OS X software, iTunes media application and also the iPhone smartphoneRead MoreHistory of Apple Inc1113 Words   |  4 PagesApple Inc., Apple History Steve Jobs and Steve Wozniak launched Apple on April 1, 1976 with the completion of their first personal computer, the Apple I. The system was first introduced at the Homebrew Computer Club in San Jose, CA. 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There has been a lot of success and some obstacles as wellRead MoreApple Inc. s Crisis Management Essay1078 Words   |  5 PagesIntroduction Apple Inc., the world s largest IT company. It has the great reputation for its products by people in hot pursuit. Apple Inc. also has a legendary history of development. However, Apple Inc.’s history of development was not that smooth because it suffered a lot of crises. Apple Inc. continues to show its unique approach and tenacious vitality in those crises, besides, it has spent a lot of time on the crisis management and done a lot of excellent work. Ultimately, Apple Inc. overcomesRead MoreCase Study : Apple Inc.970 Words   |  4 PagesApple Corporation has revolutionized the technology industry though offer unique design to attract customer. In the process, Apple Inc. is aware of the weakness of the industry and pose itself into the industry with an outstanding performance results. Apple Corporation can classified with four reason that Apple became success: innovative, First, one of the factors that lead to Apple’s success is the Apple former CEO, Steven Jobs. He is the soul of Apple. He credited to first sustainable music downloadingRead MoreApple Inc.1194 Words   |  5 PagesApple Computer Inc. Strayer University Bus 499 January 29, 2012 Professor Erica Atkins Abstract This paper describes the key strategic challenges facing Apple Computer. This paper will also describe the dimensions along which company success can be measured. We will also describe the critical external and internal environmental factors that have strategic implications for Apple’s future. This paper will further explain how Apple’s strategy stands up against industry rivalry. In closing we will