A Day That Marks The Progression Of Our Nations Military

Operation Enduring PMS January 24, 2013 is a day that marks the progression of our nation’s military to one of gender equality. Women are now allowed to compete for combat roles alongside men. In fact, two women have completed the Army Ranger course at Fort Benning. This is one of the hardest courses to complete in the Army. Wikipedia provides this description for the school, â€Å"ranger students conduct about 20 hours of training per day, while consuming two or fewer meals daily totaling about 2,200 calories, with an average of 3.5 hours of sleep a day. Students sleep more before a parachute jump for safety considerations. Ranger students typically wear and carry some 65–90 pounds of weapons, equipment, and training ammunition while†¦show more content†¦Their standards are high for one reason: combat readiness. These standards have been around for a long time and have made our military the strongest fighting force on the planet. Women have been in the military for a long time, but they have served in combat support roles. That is not to say that women have not ever been in combat. There are a lot of great stories of heroic women who have gone above the call of duty to keep this country safe. However, they have not had to do it on a regular basis. Being in a combat role is extremely hard on one’s body. Most men who do this job come away with injured backs, PTSD, worn out knees, and many other role specific injuries. These injuries accumulate over an extended amount of training and combat experience. Are women up to this arduous task? Women are not ready to join the ranks of men in the combat arms. Gender equality has no place on the battlefield. This is based on the following reasons: 1) Biologically, women are not equipped to handle the body stresses that are associated with combat roles. 2) The addition of women in combat roles will undoubtedly increase the number of sexual assaults, STDs, and pregnancies in the various military units. 3) History has shown that the military lowers its standards for women. In a combat role, women must be able to complete the standards that are set for men. The first reason that women

Marketing Promotion Sales Promotion - 2118 Words

Promotion: Sales Promotion: 1. We will use free samples to give people a chance to try the product. We will send free sample to retail stores and supermarkets. They can have a section for Nestle to help people if they need assistance. 2. We will make the combo. The combo is water, chocolate and ice cream. Sometimes elderly have a desire for something sweet but because they are health conscious our modified product is healthy. This way the customer and consumers are happy and satisfied. 3. We will also set a buy one and get one deal. Old people are caring; they always buy things for their grandchildren. Sometimes they want to eat ice cream and they can buy it and get one free to their grandchildren. Personal Selling: Personal selling is†¦show more content†¦This describes an old man takes his grandson and they eat Nestle ice cream together. They feel so happy. Sometimes old man feel so lonely, they want to do things with their grandchildren. This ad will make old people want to buy ice-cream to share with their grandchildren. Pull strategy is used because old people care about their health. Our products have so many Vitamins and nutrition. So we use newspapers and televisions to communicate the marketing message to old people. For example, Promotion Strategy Of the six elements of promotion, Nestle uses advertising, sales promotions online marketing, and public relations to engage loyal customers and persuade new users to buy Kit Kat. Kit Kat advertising efforts includes print, billboards, bus stops and television. Sales Promotions is in form of contest aimed at the end consumer. They had four major contests with cash and travel prizes. During the summer 2012 Olympics, consumers could vote for the number of medals they believed Canada would bring home for a chance to win $25,000.Kit Kats â€Å"Big Break† contest gave away $1,000 each week for the duration of the promotion with an additional three $100,000 grand prizes. Recently, Kit Kat asked fans to vote for their favorite Chunky flavor for a chance to win a trip to one of the three U.S. destinations. Online Marketing Kit Kat uses Facebook and Twitter to keep consumers informed of product developments and upcoming events. So Online marketing is good for seniors cannot come

Megatrend and Entrepreneurial Mindset

Question: Discuss about the Megatrend and Entrepreneurial Mindset for Business. Answer: Megatrend is a global and sustained macro-economic developmental force which affects the business, governments, society, culture as well as the personal lives of human beings that defines the period of change and thereby making change an imminent as well as increases the pace of change visibly. It is important to mention that megatrend has become one of the most common research subjects in the recent past with many researchers and scholars taking interest in this subject (Kaffka Krueger, 2012 p, 32). With the world undergoing globalization megatrend has become a key subject that has increased the pace of change in the world clearly reflecting on the need of adaptation for the people, businesses as well as for the government entities to get accustomed to the change happening all across the world. Megatrend has been seen to affect the financial markets in terms of sales and generation of revenue which also directs an economy to a certain direction. It is important to mention that ther e have been number of megatrends which have even driven the global economy clearly showing its power and importance in the global economy. Megatrend and entrepreneurial mindset are clearly related as for businesses it is very important to follow the megatrend effectively (Singh et al., 2009 p, 26). Megatrend is a key issue in businesses since it is much bigger problem for the businesses to cope up with megatrends. Under circumstances of megatrend the entrepreneurial mindset as well as the innovation of a company will have to be changed in order to cope up with the excessive pressure that comes from the market (Belkhir, 2015 p, 15). Putting myself in the shoes of an entrepreneur it could be said that megatrend is a key aspects that has to be handled by me effectively for the effective running of the business. In this world of volatility, ambiguity, uncertainty and complexity it is important to understand the vital changes major changes which are coming in the field of technology as a well as innovation as an entrepreneur. As an entrepreneur I will have to identify the different problems which might arise in the business under megatrend and how it could be solved by me in order to run the operation accordingly. Being best prepared for the future challenges is extremely important for an entrepreneur. It is very important to understand megatrend as this will help me to drive the business accordingly as well as take relevant business decisions effectively. There are certain aspects which could change the face of the economy and accordingly develop a strong hold over the new generation people. Megatrends are slow in nature and hence as an entrepreneur it is very important for me to understand the slow movement of glacier from the mountains and take steps accordingly (Day, 2015 p, 18). Megatrends normally affect the business and hence it is very important for me to take care of innovation part of the business during the period of megatrend. as opposed to a more general business problem megatrends poses much bigger threat since it comes slowly and hence it has to be understood be me effectively so that as entrepreneur I could make effective decisions. It is also important for me to understand the concept of entrepreneurial mindset effectively as it will be effect ive to understand the impact of a megatrend effectively (Mittelstaedt et al., 2014 p, 62). The entrepreneurial mindset refers to the state of mind of a person where he or she is able to conduct entrepreneurial activities effectively in order to get the best possible outcomes from a given task. Effective entrepreneurial mindset is effective in drawing the best possible opportunities and innovation that helps to create value out of the business. As a future entrepreneur it is very important for me to be able to assess the different situations of the business and accordingly develop a strong platform of understanding which will help me to develop the business scenario. The entrepreneurial theories indicate some key issues which I have to understand effectively in order to be able to solve problems related to business as well as innovation problems (Lee et al., 2010 p, 35). The key issues in entrepreneurship are mainly the financial issues, workforce issues, marketing issues and hence it would be effective to understand these issues so that innovation in the business could be handled effectively. A megatrend if taken lightly could pose problems for an entrepreneur and hence I will have to be very assiduous in understanding recent business trends of innovation and the future trends as well so that ideas could be implemented effectively. It is important to mention that innovation is one of the key issues that as an entrepreneur I will have to look after since this is the megatrend in the business. Innovation has been one of the biggest aspects that companies nowadays emphasise on due to its effective quality of helping companies to gain competitive advantage. Nowadays the common problem in business is to develop a strong hold over the market through hiring workforce and also through innovation. As an entrepreneur it is important that I am able to solve these problems. Having effective workforce was always a priority for a business and this is where the entrepreneurial mindset comes into the picture (Edgeman Eskildsen, 2012 p, 55). There few effective ideas which I could use to solve human resource and innovation problems in the company with the help of effective entrepreneurial mindset. For instance the megatrend in the HR is gaining the trust of the employees. As the entrepreneur I have to use my skills and will have to be employee oriented. It is important that the employees are given ample attention which would help to develop a perfect platform for the employees to work in the company (Haynie et al., 2012 p, 81). I would directly interact with the employees for the effective communication between the lower level employees and the upper level employees which would help to understand the needs and wants and address them accordingly which will encourage them to work in the company. On the other hand it will also be effective in driving the interest of the employees to contribute in the overall development of the organisation. Apart from that it is also important to understand the technological development whi ch the world is consistently undergoing and it is also considered as the megatrend in the business environment (Baines et al., 2010 p, 41). As an entrepreneur I will have to be very prudent in implementing the technological skills and resources so that the best possible level of innovation could be done on the products and services designed as well as in the way business is done. another key problem that needs to be solved in this era of megatrends is gaining customer satisfaction which is only possible when the employees work as a unit and also when they have effective knowledge about the work they are doing and hence as an entrepreneur it is important to frame effective research and development program and also effective training program which will help to make the employees well prepared so that they are able to treat consumers effectively and gain their confidence. In most of the multinational companies like Tesco and Apple Inc workforce management is done through a very holisti c approach and taking into account the aspects of entire human resource management. It is important to mention since digital transformation is a key aspect in the business having an effective hold over the digital platform through the business will largely help to mitigate many problems. The digital media nowadays helps to communicate and it stands to be one of the remedies for few problems and hence this becomes immensely important to be taken care of. As a business student and as an aspiring entrepreneur I have realized that megatrend is a key subject and hence it will have to be consistently studied in order to get entrepreneurial insights which will help me in the long run (Mauer et al., 2009 p, 19). References Baines, S., Bull, M. and Woolrych, R., 2010. A more entrepreneurial mindset? Engaging third sector suppliers to the NHS.Social Enterprise Journal,6(1), pp.49-58. Belkhir, L., 2015. The Innovation Levers to Sustainability Management: Entrepreneurship, Design and Policy.Journal of Management and Sustainability,5(1), p.10. Day, G.E., 2015. Is our health workforce prepared for future health megatrends?.Australian Health Review,39(5), pp.487-488. Edgeman, R.L. and Eskildsen, J.K., 2012. Viral innovation: integration via sustainability enterprise excellence.Journal of Innovation and Business Best Practices,2012, p.1. Haynie, J.M., Shepherd, D., Mosakowski, E. and Earley, P.C., 2010. A situated metacognitive model of the entrepreneurial mindset.Journal of business venturing,25(2), pp.217-229. Kaffka, G.A. and Krueger, N.F., 2012. From Grand Idea to Viable Execution: How Do Ventures and Entrepreneurs Co-Evolve?.Available at SSRN 2098031. Lee, S.M., Olson, D.L. and Trimi, S., 2010. Strategic innovation in the convergence era.International Journal of Management and Enterprise Development,9(1), pp.1-12. Mauer, R., Neergaard, H. and Linstad, A.K., 2009. Self-efficacy: Conditioning the entrepreneurial mindset. InUnderstanding the entrepreneurial mind(pp. 233-257). Springer New York. Mittelstaedt, J.D., Shultz, C.J., Kilbourne, W.E. and Peterson, M., 2014. Sustainability as Megatrend Two Schools of Macromarketing Thought.Journal of Macromarketing,34(3), pp.253-264. Singh, N., Bartikowski, B. P., Dwivedi, Y. K., Williams, M. D. 2009. Global megatrends and the web: Convergence of globalization, networks and innovation.ACM SIGMIS Database,40(4), 14-27.

True Romance Essays (663 words) - English-language Films

True Romance Once again, Quentin Tarantino outdoes himself. The movie True Romance was excellent. It presented real issues that some people are forced to deal with in their lives. The title of the movie is misleading. You would think this was going to be a love tory. Actually it is, but unlike any love story I've ever seen. It's filled with violence, action, blood, guts and gore. Like most other Tarantino movies it revolves around the violence we rarely see or experience in our lives. He also incorporates rugs and racism, hate and love and his usual corny way of portraying them. In Tarantino films, violence is presented in a totally different approach than movies like Rambo or Die Hard. Although you have the same amount of people dying, Tarantino seems to have this perverted and gruesome way of presenting it to his audiences. He always takes violence to the extreme. In the scene with the pimp he doesn't just shoot the pimp in the back or chest. He goes right for the gusto...his balls !!!! (OUCH) Another example of this is when Dennis Hopper was killed. We all knew what h pened to him, but Tarantino makes sure he shows us the oozing bullet wound to his head. Some people think this is taking violence too far; however, acts of this nature happen in the real world every day. I guess this is his way of giving us a "reality heck." Shit like this happens to people. We are so sheltered in our comfortable little worlds we don't even realize this kind of stuff goes on. Variety. Isn't it supposed to be the "spice of life?" Well, Tarantino gets so damn spicy it can make yo sweat bullets. What is it about violence that is so attractive to the general public? There are so many people who would rather see a violent movie than a movie filled with romance or adventure. If you were to compare the revenues from box office earnings I'm almos positive the movies filled with blood and guts earn much more than other movies. (Disney is the only exception I can think of off the top of my head !!!) Naturally, if a person in the movie industry knows this will make them mega bucks , they will con nue to make movies like this to make more money. Tarantino tends to slide in a little racism in his flicks. It's pretty obvious it's not the main topic, but it is apparent. Hopper was unique when he told the Sicilian guy his great, great, great, great grandmother had slept with a nigger and that's y he had dark skin and brown eyes. I think Hopper knew he was a goner and wanted to insult the hell out of the guy before he died !!!!! He was so casual about the whole thing. He just sat back smoking the dudes cigarette and blasting his family. There are so many people who say this kind of movie affects people in a negative way. They think it has an impact on criminal behavior. That's bullshit. I have seen violence in movies and on television and I haven't had the smallest inkling to go ou and kill anyone or anything. I believe if a person has it in them to commit these kinds of acts they will do it regardless of what they see on T.V. or in the movies. Their moral upbringing or lack of one would be a bigger contributing factor than vie ng a movie. Movies are made to entertain. The social issues they touch on are just that, issues. The controversy they create comes solely from the opinions of the viewers. Isn't that half the fun of watching a controversial movie? It gives our minds food for t ught. It affords us the opportunity to discuss what we have seen with our friends. We can learn from listening to how other people perceive things. THAT is what makes a movie great !!!!